New research has discovered that both men and women prefer athletic figures to voluptuous, hourglass shapes.
The survey of 2,000 Brits found that both sexes favour athletic shapes like Jessica Ennis' instead of a fuller figure such as Mad Men actress Christina Hendricks.
Implant manufacturer GC Aesthetics carried out the study and found that women no longer want massive glamour-model style boobs - huge 72 per cent admitted they would go up just one-cup size if they were to have plastic surgery.
More still, only a tiny 1 per cent asked declared they would like to go up four-cup sizes – it seems that unnatural sized breasts are officially out!
Plastic surgeons believe that nowadays, women who have a boob lift desire a natural increase and don't want others to notice they've had an op.
However, the most surprising is that men also opted for these body shapes. Forget Katie Price's figure, men much prefer Jessica Ennis' bod.
But they do also still like Kelly Brook's curvaceous shape, which also came up high on the poll.
Chief executive of GC Aesthetic, Asye Kocak, said: "Today's women – and even men – seem to prefer a streamlined silhouette and understand that breast augmentation is about gaining confidence, not seeking attention."
Jessica is currently pregnant with her first child. See who else has announced baby news in 2014 here:
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