Waitrose invited Twitter users to finish the sentence: "I shop at Waitrose because…" But spoof replies and derogatory tweets, accompanied by the hashtag #WaitroseReasons, poked fun at the wealthy people who shop there.
Some of the best tweets include…
I shop at Waitrose because I hate poor people.
I shop at Waitrose but re-pack it in to Tesco bags so the rest of the estate doesn't know I've won the EuroMillions.
I shop at Waitrose coz I once heard a man say to his son in the crisp aisle 'No, darling, those are the food of the devil'.
I shop at Waitrose because if you buy a full tank of helicopter fuel you get 10% off champagne. It is a recession after all.
I shop at Waitrose because Clarissa's pony just WILL NOT eat ASDA Value straw.
Super Free Bingo
I shop at Waitrose because I was once at the Holloway Rd branch and heard a dad say 'Put the papaya down, Orlando!'
I shop at Waitrose as I like to see the latest Boden catalogue in the flesh.
I shop at Waitrose because, coming from Glasgow, it's the closest I've ever come to being privately educated!
I shop at Waitrose because the butler's on holiday.
I shop at Waitrose because their colour scheme matches my Range Rover.
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