Taking to Instagram, host Emma and Big Brother's Bit On The Side presenter Rylan each shared a flashy video of the icon.
In the past, the eye has often acted as a clue as to what theme the series will take, but we can't glean anything from this one!
In a split second, the eye smashes into tiny fragments of glass. Will it be explosive? It usually is!
Sharing the clip with her followers, Emma teased:"LOOK @bbuk! Eye see you baby!!! #bbuk #bigbrother #bigbrotheruk."
Ryan, meanwhile, told his fans: "Here's our brand new @bbuk eye .... For a brand new game......"
Big Brother will kick off on Channel 5 this summer and it will be the 17th series of the fly-on-the-wall reality show, having first launched in 2000. There has already been 17 series' of Celebrity Big Brother.
Excited? These fans are! One viewer replied to Rylan: "It's back! I'm so happy!" Another added: "I can't wait, I'm so excited!"
Channel 5 have not yet confirmed the start date, however series 17 is rumoured to be launching in June.
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