Rochelle Humes shared a cute picture of daughter Alaia-Mai getting the Frozen treatment at Harrods this week - complete with dress, shoes and make-up.
But woah, these makeovers cost up to ONE THOUSAND POUNDS! Yep, starting at £300 - which is bad enough - the top 'Elsa Royal Experience' will set you back an eye-watering grand.
Yes, £1,000. I'm still trying to process this.
Your kid does get a tiara plonked on their head, and walks away with a singing Elsa toy and 'luxury travel case' among other things, but for ONE THOUSAND POUNDS?!
Nope, I've still not got over it.
Whether a freebie or not, Rochelle and her former JLS star husband Marvin work blooming hard and are not short of a bob or two, so you can't blame them for wanting to treat their little princess to a trip to the Bibbidi Bobbidi Boutique at the plush London department store.
But seriously, who else actually goes there? Who has a spare £1,000 knocking around and thinks, "I know, sod the household bills and childcare costs this month, I'm going to turn my little cherub into Elsa!"
I'm pretty tempted to buy a load of Frozen toot from Poundland and set up in my local church hall. I could be sitting on a gold mine. Watch out, Harrods...
Meanwhile, while still attempting to get over the shock (ONE THOUSAND POUNDS?!), I've discovered a tasty cure for tiredness. After congratulating Lisa Osbourne for owning up to sleep deprivation, I've got my mitts on some t plus Boost green tea. The little bags are packed with natural herbs, not to mention B vitamins, and I fully believe children's centres up and down the land should have them on tap!
And the good news is, unlike a Frozen makeover, a box of teabags won't cost you ONE THOUSAND POUNDS.
Would you pay for a Bibbidi Bobbidi Boutique makeover for your daughter? Tell me below. Last week, I asked if you - like Katie Price and Billie Faiers - are a secret Peppa Pig fan. Well, 73 per cent 'fessed up to watching a bit of PP when the kids aren't around, while 27 per cent insisted they prefer more grown up telly.