The Apprentice: Candidates are tasked with creating a new shampoo

Published Thursday, Oct 15 2015, 10:37 BST  |  By  |  Add comment
The candidates have to create and brand a new shampoo in tonight's episode of The Apprentice.

Lord Alan Sugar switches it up yet again and puts the teams back to boys vs girls, leaving the candidates to brainstorm names and target markets to create their new products.

The Apprentice - episode 2: shampoo task.

© BBC / Boundless

It's boys...

Once they choose their audiences, they must design the packaging and produce a digital billboard along with a thirty second TV advert.

They then face the daunting task of pitching their shampoo to a leading panel of industry experts. The team that comes up with the brand that best highlights their product's unique selling point (USP) of cactus seed oil will win the task.

Which candidate will face the chop?

The Apprentice - episode 2: shampoo task.

© BBC / Boundless

... versus girls.

Last night saw Dan Callaghan as the first candidate to be fired after Team Connexus failed to beat Team Versatile in the lunchtime fish challenge, with Team Connexus only achieving a profit of £1.87.

The Apprentice airs tonight (Thursday 15 October) at 9pm on BBC One and BBC One HD.

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Watch a preview of episode two now: