The show pushes celebrities to their limits and there's only one thing that can make it stop: using their 'safeword'.
The first stars brave enough to get the Safeword treatment are reality personality Joey Essex and boxer David Haye.
Team captains Katherine Ryan and David Morgan, alongside comedians Andrew Maxwell and Tiff Stevenson will hijack Joey and David's social media accounts and poke fun at the boys' professional lives until they just can't take any more.
Safeword, ITV2, 10pm
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