EastEnders actress Jo Joyner has taken social media by storm after accidentally calling Ian Beale by his real name Adam in last night's live scenes.
Not only has the soap star got the hashtag #HowsAdam trending on Twitter, fans have been quick to respond to the gaff with a series of quick-witted memes.
From screen shots of the actual moment Jo realised her error to spoofs of it, below we've selected our favourites so far. Enjoy!
Following Jo's on-air mistake, her co-star Jake Wood has been quick to praise her for her professionalism
during an appearance on This Morning
However, this was not before Jake had shared his own spoof of Jo's embarrassing moment in the form of a fake script
!EastEnders continues tonight, BBC One.
Who do YOU think killed Lucy Beale? Answer in our poll!
Max Branning - Ex lover3.98%
Abi Branning - Friend of sister9.85%
Whitney Dean - Frenemy4.67%
Jane Beale - Former stepmother27.31%
Peter Beale - Twin Brother8.73%
Ben Mitchell - Uncle4.41%
Denise Fox - Father's ex-girlfriend6.91%
Lauren Branning - Friend3.20%
Cindy Williams - Half sister15.56%
Jay Brown - Neighbour2.42%
Lee Carter - Ex-fling2.51%
Les Coker - Undertaker 2.77%
Pam Coker - Undertaker's wife1.30%