The 14th series of the ITV reality show begins Sunday, 16 November at 9pm, when ten stars will swap their home comforts for life in the Oz jungle.
Last year's King of the Jungle, Westlife singer Kian Egan, revealed the twist on ITV's This Morning today.
He said: "The big surprise is the celebrities are going to be divided into two groups straight away. But the big difference is the public will decide their fate before they've even stepped foot into the jungle!
"There will be two different groups – Group A and Group B – and the public will decide which group will go into the nice camp and which go into the 'celebrity slammer', a jungle-style jail."
Oh, we do love having power!
The two groups have already been decided by producers.
Viewers can vote now via ITV.com, S.TV or U.TV for which group gets a nice camp and which goes to jail. And whichever group goes into the celebrity slammer, one of the celebrities in that group will face the first Bushtucker Trial.
Kian added: "The celebrities are locked away now and very nervous, let me tell you. At this point they have been taken out of society, they have had their mobile phones taken off them, they are locked in a hotel room.
"They can't use their phone or go out of the hotel, so they have no idea who else is out there, even though we know. They have no clue what is going on!
I'm A Celebrity begins Sunday 16 November at 9pm on ITV
Check out all of this year's jungle campmates here!