Wednesday's TV pick: Liberty of London

Published Wednesday, Nov 12 2014, 10:42 GMT  |  By  |  Add comment
The doors of one of London's oldest and most iconic stores are opened once again in documentary series Liberty of London.

Catching up with the work of Liberty's charismatic buyers, retail team, and fabric designers, we'll go behind the scenes of the store over the course of six months.

Liberty of London, Wed 12 Nov

© Channel 4

Things kick off with the Open Design Call, a Dragon's Den style pitching session where hundreds of designers from across the UK get a chance to pitch to the most selective buyers in the business. Hoping to be bought by the store and gain feedback on their products, nearly 900 people arrive. But who will make the final 12?

The episode ends with a visit from Pharrell, who has launched an exclusive fragrance with Liberty.

Liberty of London, C4, 9pm

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