The leading retailer had a lot to live up to after their 'The Bear And The Hare' story last year, but we think they might have just topped it!
Introducing... Sam and his beloved penguin friend 'Monty'.
This year's festive clip tells the tale of Sam, a young boy, and his best friend Monty the penguin. The best buds are inseparable, but Sam notices Monty is a little sad in the lead up to Christmas.
Surrounded by happy couples enjoying the holidays, Monty wants someone to love of his own. And, making sure he doesn't go without, Sam gives Monty the "Christmas he has been dreaming of".
Leading his pal down the stairs on Christmas Day, Monty can't believe his luck when he finds Mabel - a lady penguin - as his present.
Cue hearts melting everywhere...
Played out to Tom Odell's rendition of John Lennon's 'Real Love', the heartwarming tale hopes to recapture the make-believe magic of Christmas through a child's eyes.
Well, it seems to have worked. We're all now wishing and hoping we get our own penguin pal like Monty this year...
While we've been cooing and ahh'ing over Monty, it seems the adorable advert - that cost a whopping £1million to make - has even got our celebs feeling warm and fuzzy too.
After getting a little teary-eyed from the ad's debut earlier today, many took to Twitter to share their love for its new found star.
I'm soooo in love with the new @johnlewisretail advert Now Christmas has begun— Rochelle Humes (@RochelleTheSats) November 6, 2014
Let the Christmas countdown begin!
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