The confident 26-year-old from Chesterfield is a multiple business owner and reckons he's going to be a millionaire one day and he won't stop until he gets there.
James started his first business with just £300 before going on to sell it. Now his business ventures include a restaurant, a bar and supplying games machines to bars and clubs in teh UK and Ireland.
He thinks he's the same as Lord Sugar was at his age.
James describes himself as "enthusiastic and energetic" but admits he can be a bit of a know-it-all.
He says: "Me and Lord Sugar could build an empire together. I think I am him when he was my age."
The Apprentice, 9pm, BBC1, Tuesday 14 October.
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Copyright: BBC Boundless/Jim Marks Photography