The Apprentice's Jemma Bird: "I admire Simon Cowell"

Published Thursday, Oct 9 2014, 17:20 BST  |  By  |  Add comment
The Apprentice's Jemma Bird aims high when it comes to a business role model - she wants to be like Simon Cowell!

Jemma, 26, is passionate about dancing and first taught pupils when she was just 13 years old.

The Apprentice 2014 candidates - Jemma Bird

© BBC / Boundless/Jim Marks Photography

The businesswoman, from the West Midlands, now works as an Operations Manager after founding her own entertainment cabaret agency, and she looks up to X Factor honcho Simon for inspiration.

Speaking about her forthcoming appearance on The Apprentice, Jemma says she is determined to succeed in becoming Lord Alan Sugar's business partner.

"I'm always the girl that nearly wins, I'm hoping this time it will be different," she said.

The Apprentice, 9pm, BBC1, Tuesday 14 October.

Meet the Apprentice candidates: