This time, Big Brother is offering housemates the ultimate prize – power! Who gets it is determined by how ruthless they're prepared to be. Viewers are also set to be given the power to manipulate goings on throughout the series too.
The house has been completely renovated and redesigned, there's no sumptuous furnishings, or ornate decorations, it's stark and open, and looks like it's been transported from the future.
Emma hosts launch night, which is spread across tonight and tomorrow, and Rylan Clark is back to help her host Big Brother's Bit On The Side following the main show.
What type of contestants will we get this year? Will we like them? Or will we hate them?
Big Brother: Power Trip, Channel 5, 9pm
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