Making its debut online, the promo film sees the TOWIE cast come together for a glamorous photo shoot.
Surrounded by cameras and lights, the likes of Sam Faiers, pregnant sister Billie and friend Ferne McCann look super-glamorous as they strike a pose.
Returning cast members James 'Arg' Argent, Jess Wright, Chloe Sims and Lauren Pope also appear, while Splash! finalist Dan Osborne is seen undressing in front of the camera - swit swoo!
Lucy Mecklenburgh is noticeably absent after making a teary exit from the series in the reality show's Christmas special, while fellow star Joey Essex will also be missed after leaving to take part in I'm A Celebrity... Get Me Out Of Here!
This series will instead focus on Dan becoming a father, Billie falling pregnant, Gemma Collins' broken engagement and Charlie and Ferne's on-off relationship.
The Only Way Is Essex will air three new series during 2014, with a 12th series in summer and a 13th following in autumn.
It was recently announced that new channel ITVBe will become the exclusive home of the series upon launch.
The Only Way Is Essex returns to ITV2 on Sunday, 23 February 2014 at 10pm with a 60-minute special.
Watch the new trailer for the 11th series of The Only Way Is Essex below: