The festive season is make-or-break for many stores, and despite its prestigious reputation, Liberty is no exception to this. Its eclectic and eccentric designs have been drawing shoppers in for over 130 years, but it still needs success at Christmas.
With unprecedented access to the store, its staff and customers, the series focuses on the race to get the Christmas shop open on time, VIP customer and celeb visits, and the daily rituals at the heart of the store.
Tonight sees the Christmas stock arrive in the middle of a heat wave – festive!
Liberty Of London, C4, 9pm
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