We know, we're a bit disappointed too!
Rumours emerged this morning that blonde boutique owner Sam would make a shock late arrival in Australia to spice up the ITV series and throw a "spanner in the works" when it came to a possible romance between Joey and model campmate Amy Willerton.
But Sam was quick to shoot the rumours down via Twitter, telling fans she was going to "ignore" the speculation. "I won't let them ruin my week," she said. "Love it when they say 'source'."
A spokesperson for ITV also denied the report.
Last year's I'm A Celebrity runner-up Ashley Roberts additionally confirmed the story was untrue while delivering her daily IAC blog for This Morning.
"The press office have said no. They've confirmed that there is no truth to this whatsoever."
It had seemed a bit odd as Sam has already booked two new Minnies Boutique store popup shops. One scheduled for 30 November in Southampton and the other the 1 December in Preston. Probably a bit tricky to pop in on her business if she's stranded in the middle of the Aussie jungle!
Guess we'll just have to wait until the TOWIE Christmas special to see Sam on TV again.
But just because she won't be going in the jungle doesn't mean she isn't supporting Joey. Returning from her Dubai holiday on 18 November, she said: "Heard I'm A Celebrity has been good. Good luck Joey Essex, we're all supporting you."
I'm A Celebrity continues tonight on ITV.
Check out the full I'm A Celebrity 2013 lineup below: