The pair get close in camp when Amy offers to give Joey a massage and their apparent flirting leads their fellow campers to start gossiping!
In scenes to be shown tonight (20 November), beauty queen Amy offers to give the 23-year-old TOWIE star a massage after he complains of a sore neck. An impressed Joey asks: "Have you done this before? You're quite good."
The massage proves to be too much for their fellow campmates, especially snooker star Steve Davis and Olympic swimmer Rebecca Adlington.
Rebecca tells them: "I can't take the sexual tension anymore. It's so awkward for me and Steve just sat here watching you two. I feel like I'm watching porn with my parents."
Reflecting in the Bush Telegraph, Joey later gushes: "It's nice, really nice, getting a massage off a beauty queen."
They've only been living together for a few days, but Amy and Joey have already struck up a close bond. Joey's sister, TOWIE star Frankie Essex, exclusively told Reveal in her first I'm A Celebrity blog that the pair will have a "deep" connection.
"There could be romance on the cards for Joey and Amy," explained Frankie. "I do think that with her personality, she'll be quite deep and Joey is quite a deep person. If there won't be a romance, there'll definitely be a big friendship."
Frankie added in her blog yesterday that at the moment, Joey and Amy are acting more like "really good friends", as Amy hadn't been "flirtatious" towards him.
Although judging from these new photos, and Rebecca's declaration, a jungle romance may well be on the cards after all!
Also tonight, Joey will go head-to-head with Matthew Wright once more, as the pair compete in 'Up To Your Neck In It' Bush Tucker Trial, in a bid to win meals for their camp.
I'm A Celebrity... Get Me Out Of Here! continues tonight (Wednesday 20 November) on ITV at 9pm.
See this year's official jungle lineup in the gallery below: