This little guy hails from St. Louis, Missouri (so, naturally, we've named him Louis) and is the new face of Build-A-Bear Workshop's Huggable Heroes campaign.
How cute is he?!
And trust us, he's very huggable!
Louis was born 21 August, 1998, loves eating honey (obvs!) and cites meeting guests and hugging people as his hobbies. His motto is: a bear hug is understood in any language! He's also clearly a superhero... although we think his cover may be somewhat blown now.
The Huggable Heroes campaign aims to reward Britain's young heroes, and will gift two young people with a £3,000 scholarship each, as well as a £1,500 donation to the winners' charity of choice. Ten inspirational heroes will be shortlisted before the winners are picked.
Young people between eight and eighteen who have done something amazing, been a leader in their community, or gone beyond the call of duty to help others can be nominated – or, if they fancy it, can nominate themselves.
More than 100 young people have already been recognised as heroes.
For more information or to nominate someone click here.
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Copyright: Rex Features Richard Waters/Solent News