Purses at the ready, peeps. You'll want everything.
Binky already has a whole hoard of sell-out drops under her belt, but this time around, she has opted for booby dresses, totally sheer jumpsuits and underwear-as-outerwear-inspired pieces - miles away from the boxy frocks and floaty boho numbers that make up her previous designs.
And d'ya know something? We love, love, love!
In one stunning campaign snap, Binky proves that dialling up the sex-factor is oh-so-easy for her as she slips into this near see-through, magenta jumpsuit that boasts a structured body, a plunging neckline (hello, cleavage) and billowing trousers.
In another picture, Binky unleashes her inner Grecian goddess in a stone maxi dress complete with wrap detail, a daring thigh split and, yep, you guessed it, another boob-revealing neckline.
If you've got it, flaunt it - right?
We're also really lusting after the green and black tassel-hem dress with a racy lacy trim at the bottom, not to mention the mink off-the-shoulder mini dress. Can anyone else imagine Kylie Jenner in it?
"Everyone asks me which celeb I'd love to see in the collection," said Binky when we caught up with her at the launch, "but it gives me so much joy when I see members of the public wearing bits. They look amazing in the pieces and I'm always scrolling through Instagram to see who's wearing what!"
Binky isn't the only ITS gal to launch a range in time for the festive season, though!
Former Geordie Shore star Charlotte Crosby and pregnant ex TOWIE babe Billie Faiers have both lifted the lid on new designs too, with Billie announcing an upcoming maternity range.
Exiting times, right? Now if you'll give us a mo, we're off to fill up our virtual shopping baskets...
Shop Binky Felstead's Christmas collection online now, www.inthestyle.com
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