Can we just take a mo to admire about her gorgeously curly hair? We adore!
Jess - who follows in the footsteps of X Factor star Leona Lewis as brand ambassador - channelled her chic side and slipped her sensational curves into this blush pink wrap-over dress that boasted a hourlass-enhancing waist tie, a deep v-shaped neckline and floaty sleeves to boot.
The reality star turned fashion designer toughened up the look with a pair of black strappy sandals but let her va va voluminous tousled locks and in-credible tan do the rest of the talking!
Never one to blend into the crowd, Jess - who recently slammed bodyshamers via a very candid Instagram post - dipped into her overflowing wardrobe during the champagne-filled bash and emerged from her room in the swanky Soho Hotel wearing a seriously fierce pair of leatherette leggings.
Hello, curve envy!
The stunner tapped into this season's biggest trend and teamed her spray-on bottoms with a ruffle-adorned, off the shoulder top and she proved her style credentials with a velvet choker.
And we must say, those blinged up talons are giving us so much beauty inspiration...
During the evening, Jess rubbed shoulders with friends, models, bloggers and beauty obsessives to celebrate her new venture.
Gah, we love her!
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