With her gym honed tum and near-perfect pins, Louise has followed in the footsteps of co-star Lucy Watson and former TOWIE babe Lucy Mecklenburgh who both recently joined forces with Boux Avenue, but she has proven her fashion credentials and chosen a brand that is a little more under the radar.
Taking to Instagram on Wednesday evening (3 August) style-savvy Lou Lou announced that she is the new face of 'Louise by With Love Lilly' which boasts a whole hoard of s-t-u-n-n-i-n-g sets and separates including racy lacy suspenders, embroidered briefs and totally sheer coverups to boot.
Over on her account, Louise captioned a sneak peek campaign snap, "I'm launching an underwear collection with @with_love_lilly and I'm super happy about it!!!" and she gave us the lowdown on what we can expect from the the rest of the pieces.
"Every single piece is handmade and it's fly," she wrote. "Who doesn't love embroidered lingerie?"
Of course, it wasn't long before her fans and followers took to the comments section to share their thoughts and for some, the excitement was too much to handle!
"Omg yes! This is SO nice!" gushed one, while another said, "So hot, Lou! I need ALLLLL of this."
If that't not enough to sway you to snap up a few pieces when the collection drops, we know that Love Island's Kady McDermott is also a fan of the bits and pieces (the Dark Eve bralet, especially!) and like Louise she has taken to Instagram to show the love.
Louise's collection launches on September 1, so clear some space in your underwear drawer and save up those pennies - you'll want the whole lot.
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