Lucy Mecklenburgh sizzles as the face of Boux Avenue's new lingerie collection

Published Wednesday, Aug 3 2016, 12:24 BST  |  By  |  Add comment
Former TOWIE star Lucy Mecklenburgh came top in Reveal's most lusted after bikini body poll so it was a total no brainer for the lingerie gods at Boux Avenue to snap her up as the face of their new A/W collection!

WARNING: The next few pictures are likely to induce tum envy.

Former TOWIE star Lucy Mecklenburgh collaborates with lingerie brand Boux Avenue, red bra and knickers, 3rd August 2016

© Lucy Mecklenburgh x Boux Avenue

Bra £24; Thong £14



Well, we did say.

With her washboard stomach and perfect pins, Lucy has followed in the footsteps of Made In Chelsea star Lucy Watson who fronted Boux Avenue's last campaign and she looks just as incredible.

Former TOWIE star Lucy Mecklenburgh collaborates with lingerie brand Boux Avenue, black and white body, 3rd August 2016

© Lucy Mecklenburgh x Boux Avenue

Body £40

Former TOWIE star Lucy Mecklenburgh collaborates with lingerie brand Boux Avenue, floral and mesh body, 3rd August 2016

© Lucy Mecklenburgh x Boux Avenue

Body £35



In one snap, Lucy amps up the sex factor in a seriously fierce balconette bra adorned with lace flowers and she leaves little to the imagination in matching suspenders - oo-er!

In another eye-popping picture, Lucy shows off her gym-honed behind in a totally wearable, Ibiza-inspired floral and mesh body which we think would even look fab under a flowing black maxi skirt.

Former TOWIE star Lucy Mecklenburgh collaborates with lingerie brand Boux Avenue, floral bra and knickers, 3rd August 2016

© Lucy Mecklenburgh x Boux Avenue

Body £35



Talking about the exciting new collaboration which starts from just £14, Lucy said, "One of my favourite pieces from the range is the unpadded nude and black triangle bra set. It's really on trend and sexy and it's the type of lingerie set that you just want to have on show, with a loose fitting top!"

Also on her wish list? "My favourite colour is red, so I also love the Scarlett set with the luxurious lace and waspie, it looks so expensive!"

Former TOWIE star Lucy Mecklenburgh collaborates with lingerie brand Boux Avenue, lace bra and knickers, 3rd August 2016

© Lucy Mecklenburgh x Boux Avenue

Bra £22; Knickers £14



Fitness fanatic Lucy went on to say how her style has changed since starring in the shoot which was curated by the infamous Peter Pedonomou.

"Since modelling the Boux range, I've got really into the lovely high waist knickers," she said. "I never thought they'd be for me but they look so nice and they're really comfortable. For day to day wear I prefer pretty knickers but sometimes a thong is great for when you don't want a VPL."

Visible pant line, in case you were wondering!

Former TOWIE star Lucy Mecklenburgh collaborates with lingerie brand Boux Avenue, strappy chemise and thong, 3rd August 2016

© Lucy Mecklenburgh x Boux Avenue

Chemise & thong £38

Former The Only Way Is Essex star Lucy Mecklenburgh collaborates with Boux Avenue, black and white set £30, 3rd August 2016

© Lucy Mecklenburgh x Boux Avenue

Bra £30; Shorts £18



Luckily for you lovely lot, then, the collection is waiting to be shopped online right now but you can also snap up the bits and pieces on the high-street if you're out and about. We'll see you in the queue!

Lucy Mecklenburgh models items from the new AW16 collection on sale in selected stores nationwide and online at www.bouxavenue.com

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