The boys had been teasing fans with ASG and we had a sneak feeling that it was their very own fashion range. Turns out we were only half right, though, as instead of clothing, Scott, Aaron and Gaz have turned to accessories instead.
They've launched an exclusive range of unisex watches as the first collection for their new label ASG Wear.
The watches are limited edition and just 1000 of them are up for grabs. They come in three designs and once sold out, the boys have said the collection will be discontinued. Get 'em while you can, people !
Speaking about the range, Aaron (who is leading up the project as creative director) said: "We wanted to keep the range very exclusive and once these 1000 have gone, there will be no more! Instead, ASG will release another collection which will be just as exclusive."
And the boys aren't strictly sticking to watches either. Gary has teased that ASG will cover new collections of a range of fashion and accessories, all with the same exclusivity idea that once they've gone, they really are gone for good.
"All three of us are regularly asked to put our names to different products, but we wanted to put our initials to something that no other reality TV stars had done, so we went for the watches," Aaron explained.
"We have several other ideas for limited edition ranges and all of these will be released under the ASG Wear name," he added. "We can't wait to show you what else ASG has up its sleeve!"
While Aaron is the mastermind behind creating the watches, Scott and Gaz then come together with him to deicide which designs get the go ahead. Luckily for us, their exclusive tag doesn't mean are bank balances aren't going to like them.
Scott has revealed: "We didn't want to price the collection out of reach for all of our fans, so each watch is priced at £54.99, proving that you don't have to break the bank to have swagger!"
High-street prices? Now, we love the sound of that!
'Scuse us while we go and bag ourselves a new treat for our wrists...
You can view ASG Wear's latest collection at: www.asgwear.co.uk
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