At least, we think so...
The Geordie Shore lads are famed for taking style risks - Gaz recently channelled his inner Justin Bieber with silver tresses and Scotty said a big fat yes to becoming the shiny new face of boohooMAN - and it seems the pair, including pal Aaron Chalmers, might have something pretty cool up their sleeves...
Earlier this afternoon, Celerbrity Big Brother winner Scotty T took to Instagram to share a quick clip which sees the letters ASG come together.
He captioned the video: "So this is happening @asgwear," and then posted a picture of him modelling a plain white tee with the words ".. @asgwear coming soon.. Can't wait for you to see this," attached.
ASG (whatever it is!) has its own Instagram page and as we clicked through, we were greeted by Aaron, Gaz and Scotty all modelling different garments, from T-Shirts to blazers - oo-er!
The ASG Instagram page currently doesn't have a description other than "ASG Coming soon," but fans are pretty certain that it means the Northern boys have teamed up on an exciting, never-seen-before clothing line.
One ASG follower tagged a friend and simply wrote, "aaron scott gaz new clothes," while another said, "Oh my god! They definitely have their own clothing company now."
Like former TOWIE star Ferne McCann and her secret Ferne Beauty UK project, the boys have kept pretty quiet as to what is going on exactly, but Reveal remembers spotting a number of Tweets and sneak peek snaps from a special shoot which we're certain are linked...
Taking to Twitter on 4 May, Scotty captioned a professional shot of him and the guys, "Beach day with the boys!! @gazgshore & @aaroncgshore!! HUGE things cummin soon, watch this space…"
Exciting stuff, right? But you heard Scotty - watch this space for news and updates!
Follow us on Twitter @RevealMag for all your celeb, fashion and beauty news!
Fancy winning some GREAT prizes? Check out Reveal Competitions here!