Khloe Kardashian is launching her own denim brand and she needs your help!

Published Thursday, May 5 2016, 09:46 BST  |  By  |  Add comment
It's all work and no play for Khloe Kardashian who is currently filming Keeping Up With The Kardashians in sun-soaked Cuba, as she took to Instagram to lift the lid on her plans to launch a denim brand yesterday...

...and she wants people like you to model for her!

Khloe Kardashian shopping at Dash store and filming for KUWTK - 30 April 2015.


Yesterday KoKo posted a stunning selfie to the picture sharing website and captioned the snap, "I'm looking for beautiful, powerful women to star with me in a campaign for my new denim brand! Details at," and it wasn't long before her fans and followers (us included) flooded the link to the website to have a ganders.

The site reads, "There is a new definition of sexy [...] The shape we lust for has curves, not the straight body of the fashion establishment. Some call it a new silhouette, we just think of it as embracing the body you were given."

A photo posted by Khloé (@khloekardashian) on

From that, we can guess that Khloe is looking for curvaceous women, just like herself and her sisters, to front the brand but the website does state that the casting is all about "celebrating one another," and "knocking down" body stereotypes, so we reckon it's something for everyone.

Underneath the description is a tab where potential models (move over, Kendall!) can send off an application for consideration. Exciting stuff, right?

Khloe Kardashian joins her sisters on girls night

© Instagram / khloekardashian

Khloe hasn't given us any more information as to what the garments will look like yet, but she's a ha-uge fan of distressed denim and often pours her curves into skin-tight jeans - almost always blue - when she isn't glamming it up in bodycon.

Hands up if you can't wait!

The KUWTK star isn't the only sister to hint at a new venture lately, as Kylie Jenner is rumoured to be expanding her make-up line to include eyeshadow, eyeliner and eyebrow products and Kim will unveil her Charlotte Tilbury lipstick collaboration in June.

There's no stopping them!

For exclusive competitions and amazing prizes visit Reveal's Facebook page NOW!