...and we can't take our eyes off the stunning pics!
The model and Hoxton Radio presenter is permanently on our fashion radar thanks to her snappy outfits, even jazzier accessories and that oh-so-fabulous bod (you can't ignore the bod) so choosing her to front their latest swimwear drop was a total no brainer for George.
In the snaps, Ashley gives Pamela Anderson a run for her money in all manner of cool cozzies and gorgeous two-pieces and we most definitely approve.
High on our lust list is the psycheadlic bikini complete with high-waisted bottoms and a cool lace-up back and we're also drooling over the matching all-in-one!
But the best part is that the pieces start from a pocket-friendly £5, so you can snag all the styles you want and still have enough money left over for a cocktail or two by the pool. Result!
Talking of her shiny new venture, Ashley said: "Spring Summer '16 is all about fun colours and prints – which is exactly what this new George swimsuit collection delivers. I really love the red patterned two-piece – it has a really cute knot on the side and it's a really nice shape. I think it looks very high fashion. I also love to colour-block one pieces, especially the red Baywatch style swimsuit! It fits so well and makes you feel really glamorous."
The curvy starlet also gave us a handful of top tips on how to spend less time worrying about being beach confident, and it's got nothing to do with dieting or working up a sweat in the gym!
"Dress for your shape," she said. "Just because something's on trend, doesn't mean it will look good on you. Confidence is the most important thing. Don't feel like you have to wear something just because it's in fashion, dress to make you feel happy and comfortable."
She continued, "Look in the mirror or speak to your friends. If you have a larger chest stay away from halter necks - if you're flat-chested stay away from under-wires. I think if you feel good in it, wear it. I always get a spray tan, I don't really like to spend too much time in the sun as I'm too health conscious. A bit of tan always makes me more confident on the first day on the beach, so I don't stand out like a sore thumb."
We hear ya, Ash. Now where's that passport...
Shop the full collection online at www.george.com now!
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