Warning! You'll want absolutely everything.
The TV presenter already has a sell-out clothing collection under her belt so it wasn't long before she branched out into beachwear - and boy are we impressed.
Roch - who has also just been announced as Max Factor's newest beauty ambassador - has served up a whole hoard of wearable two-pieces (our fave is the scallop edge bikini), swimming costumes and floaty, fancy cover-ups - and she looks absolutely smoking hot in the sun-soaked campaign pictures.
In one snap, Roch shows off her absolutely incredible bod and lounges on the beach in am eye-catching emerald green bikini which boasts a gorgeous halterneck strap and a brooch adorning the top.
HEL-LO, there, body envy!
In another, the star shows off her fashion and modelling credentials as she makes a splash (sorry) in a seriously fierce azure printed maxi dress with a thigh-high split to boot.
Also high on our wish list is this cutesy stitch work two-piece which Rochelle rocks with dishevelled waves and an ultra glossy lip - the ultimate in beach babe beauty, right?
Talking about her brand spanking new collection, Rochelle said, "Feeling confident in swimwear is so important and I have worked hard on every design for this collection to make sure it flatters and enhances women!"
She continued, "Glamour is in the detail and the embellishments, plunging shapes and bright colours give something special to this, my first range of swimwear for Very.co.uk."
But the best part is that the collection starts from a purse-pleasing £16, so you can snap up as many styles as you want and still have enough money left over for ice cream.
Er, what's not to love? Now if you'll excuse us, we're off to locate our passport...
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