H&M announce Caitlyn Jenner as the new face of their sportswear campaign

Published Friday, Mar 11 2016, 13:52 GMT  |  By  |  Add comment
H&M has just announced Caitlyn Jenner as the new face of their HMSPORT collection - and she looks seriously fierce in the sneak peek campaign image!

The I Am Cait star has followed in the footsteps of celebs Beyonce and Katy Perry to front fashion hub H&M's latest clothing campaign and she took to Twitter yesterday evening to announce the oh-so-exciting news.

A photo posted by H&M (@hm) on

Caitlyn shared a snap in which she sports spray-on fitness leggings, a matching zip-up jacket and black and white trainers: "Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned."

It wasn't long before H&M followed suit and they took to Instagram to re-post the same picture to followers world-wide. The fashion house wrote: "Spotted behind the scenes: the strong and beautiful @CaitlynJenner! Revealing more of our #HMSport campaign later…"

Caitlyn's fans jumped on the bandwagon and messages of praise and congratulations soon came flooding in. One of her Twitter followers said, "Omg! This warms my heart. So happy for you," while another wrote, "Love love love this!"

The reality star isn't the only member of her family to land a fashion campaign this year, however, as daughter Kendall Jenner - who has been slaying at Paris Fashion Week - was tapped as MANGO's newest ambassador in February.

Caitlyn and H&M are keeping tight lipped about the collaboration which could see them launch a whole entire sportswear collection together - but as always, we're keeping our eyes and ears open.

Watch this space!

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