Gemma headed to the ultimate shopping destination, London's Oxford Street on Wednesday (16 December) to promote her latest collaboration with plus sized retailer Evans.
Naturally the reality star made the most of the occasion and arrived wearing a piece from her new range, looking preened to perfection in a lace berry hued dress which she teamed with the current celeb staple - over-the-knee boots.
Posing amongst her new designs, Gemma looked rightly proud of her latest achievements and told fans on Twitter that she was going to have "a cheeky shop" herself.
Since leaving The Only Way Is Essex, Gemma has been focusing on expanding own boutique and building on her experience in the world of plus-sized fashion. However today her thoughts were once again with TOWIE, after it was announced that the show's beloved Nanny Pat had passed away at 80-years-old.
Expressing her sadness on Twitter, Gemma told followers she was feeling devastated by the news, calling Nanny Pat a "wonderful lady" and extending her thoughts to the Wright family, who she starred alongside with on the show.
Gemma Collins (@missgemcollins) December 16, 2015
Other cast members have also shared tributes to Nanny Pat, with Lydia Bright crowing her the "ultimate reality queen" and Danielle Armstrong describing her as "everyone's Nan."
Their comments come after a rep shared a statement on behalf of the Wright and Brooker family.
It read: "Sadly our amazing, courageous and beautiful Nanny Pat passed away this morning after a short illness. We are overwhelmed by sadness, and the whole family ask for privacy at this horrible time."
For exclusive competitions and amazing prizes visit Reveal's Facebook page NOW!