Binky left the confines of Chelsea and headed to the Sanctum Hotel in the heart of London's Soho for the launch of her new clothing collection with online retailer In The Style - the same brand behind TOWIE star Lauren Pope's range.
Making the perfect advert for her fashion line, the reality star took the opportunity to showcase her designs (which have already been selling out) and we're loving how she's stayed true to her personal on-screen style with floaty dresses and cosy capes.
Arriving at the venue in the Binky Black Plunge Neck Drape Dress (£34.99) which she paired with a pair of thigh high suede boots, Binky somehow looked perfectly groomed despite the constant drizzle, with a glossy frizz-free mane. Tell us your secrets please!
Easy-to-wear dresses like Binky's are perfect for Autumn when you're after a stylish look that still allows you to throw a layer on top. We'll be snapping up this style for nights out and pairing it with tights and a fur gilet in cold weather.
Once inside it was time for a wardrobe change (very showbiz) which gave us a closer look at some of Binky's other designs. We're loving the berry hue of the Binky Cheesecloth Wine Swing Dress (£26.99) and the cozy Binky Check Blanket Cape (£27.99). Perfect for those days you'd quite like to wear your duvet to work!
Despite living in an ultra pricey postcode and being surrounded by designer boutiques, Binky's range is focused on affordable fashion with everything under £50.
Speaking to Reveal about the launch, Binky told us it's been a long process: "It started at the beginning of the year. I was going through fabrics and styles and worked with the designers every day to come up with something all girls of all sizes could wear and feel comfortable in. I love it and I'm so happy with how it's turned out."
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