Back in July, Fleur, who was runner-up in the last series of The X Factor, took to Instagram to hint at a debut clothing range with the style hub as she posted a snap of herself pondering over fabrics and a whole hoard of sketches...
Cut to this week and we're super excited to give you a first look at Fleur's brand new drop which made its way online and into Lipsy stores this morning. Hurrah!
And can we just take a little moment to crush over Fleur's absolutely stunning campaign images? What a babe.
In one picture Fleur dials up the sex appeal in a slinky red frock that boasts a seriously glamorous thigh split and a v-shaped neckline. Very Khloe Kardashian!
In another snap, Fleur looks every inch the fashionista as she flaunts her beautiful corkscrew curls and poses up a storm in front of a backdrop of bright lights, clad in this oh-so-sassy fringed LBD.
From Fleur's new style haul, we've got our eye on the sleeveless rollneck jumper for when the chilly weather hits and we'll most definitely be teaming it with these Kylie Jenner-esque girlfriend jeans.
Also hot on our radar is the fur stole coat in a super-luxe camel hue and this belted jacket with cute crochet detail along the hem.
But that's not all, as Ms. East has also designed some pretty pieces of jewellery and a selection of sleek looking handbags so you can accessorise your brand spanking new winter wardrobe staples like a star.
Wait a second, that's STILL not all, as the gorge new bits start from a purse-pleasing £10.
See ya in the queue!
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