The former Hills star-turned-fashionista will launch her LC Lauren Conrad Runway line for Kohl's at a special NYFW event on Wednesday.
Speaking on Good Morning America, she said: "The line has been going about five years now and I just think this is a fun way to make a splash. It's sort of an elevated version of the line."
The launch show will feature a rather amazing live stream with a shoppable runway. "Everyone can tune in and get front-row seats to the runway show, and it also includes backstage so hopefully things go smoothly. And then immediately it's shoppable, which is really exciting."
"I think we wanted to focus on fitness. I wanted health to be the number one focus. Everyone is a different shape and size and words like skinny and thin don't always apply to everyone. We wanted to focus on health and taking care of yourself and being the best version of you."
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