J.Lo who already has two collections with the big name jewellery brand under her oh-so-stylish belt has wowed us with a 22-strong charm collection inspired by her love of all things glitzy - and how stunning does she look in the campaign pictures?
In one pared back campaign snap, the singer can be seen modelling her dainty creations alongside a pure white dress and channels her inner Kim Kardashian with slicked back locks, perfectly contoured cheekbones and a sultry smokey eye.
Jen's largely anticipated AW15 collection which launched online today, serves up a cocktail of charms from filigree drop pieces encrusted with glimmering crystals to our personal favourite, an ornate snake with vibrant gems for eyes.
The best part though, is that the charms start from a pocket-friendly £25 - but don't let the price tag fool you.
Each piece is seriously luxe and paired with the edgy leather bracelets that J.Lo championed during the hands-on design process, every single one is guaranteed to add a snappy spin to even the simplest of summer ensembles.
And it seems that Jen was just as excited as us for the collection to drop!
"The new products are an extension of the present collection with a new spin," she told Endless World, the retailer magazine of Endless Jewellery.
"Each charm is versatile and complements any outfit, you choose to wear," she continued. "The basic idea is to have 'endless' options when creating your own unique combinations, no matter the occasion! When we came up with the initial drawings of the design, I thought they were beautiful, and I am so proud of the finished product."
This is one of Endless Jewellery's most unique lines yet and we've got our fashion-savvy eye on more or less every single piece. Now if you'll excuse us, we're off to fill up our virtual shopping bags before the collection becomes a complete sell-out...
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