Katy Perry stars in H&M's festive fashion campaign!

Published Thursday, Jul 16 2015, 15:47 BST  |  By  |  Add comment
After dazzling as the face of Moshino earlier this year, Katy Perry has turned her fashionable hand to the high-street to front H&M's exciting new 2015 holiday campaign - and how gorgeous does she look in the latest picture?

Following in the footsteps of Beyonce, Gisele Bundchen and Olivia Wilde, Katy Perry will star in a global TV and print campaign to celebrate all things fashion.

Katy Perry as the new face of H&M's Holiday campaign 2015, 16th July 2015

© H&M

In a sneak peek campaign shot curated by director Jonas Akerlund and photographer Dan Jackson, the 'Firework' singer who is famed for her out-there ensembles and eye-popping beauty looks - including bright blue extensions - shows off a much more pared back side!

The beauty can be seen cosying up inside a woolly roll neck jumper complete with a cutesy snowflake print and sports a very Christmassy bow in her locks which are slicked back into a chic bun pinned at the crown.


The star recently revealed that her collaboration with one of our all time fave high-street stores was a long time coming and that she's actually been a fan of the mixture of H&M's eclectic designs from day one.

"H&M was one of the places where I first began cultivating y personal style," she said. "I have continued to love integrating H&M pieces into my wardrobe throughout the years!"

Katy Perry arrives at 'China: Through The Looking Glass' Costume Institute Benefit Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City.

© Matt Baron/BEI/REX

Katy is famed for her unusual sartorial choices!

But what can we expect from Katy's collaboration with the brand?

"One of the reasons I love the holidays is being able to dress cosy and cute," she says. "H&M executes that so well for every budget. I can't wait for you to see the world we created with Jonas and Dan."

And for H&M's Head of Design, Pernilla Wohlfhart, it was a no brainer for the super-stylish H&M team to snap up Katy as the next face of their ever expanding brand.

"We are so thrilled that Katy Perry will star in our campaign this holiday season," she said. "We love everything about Katy from her incredible talent and energy to her playful sense of personal style."

Totally right! Even though we don't want to be thinking about the chilly season just yet, we can't wait for the campaign to be unveiled properly. Watch this space!

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