Following in the footsteps of Beyonce, Gisele Bundchen and Olivia Wilde, Katy Perry will star in a global TV and print campaign to celebrate all things fashion.
In a sneak peek campaign shot curated by director Jonas Akerlund and photographer Dan Jackson, the 'Firework' singer who is famed for her out-there ensembles and eye-popping beauty looks - including bright blue extensions - shows off a much more pared back side!
The beauty can be seen cosying up inside a woolly roll neck jumper complete with a cutesy snowflake print and sports a very Christmassy bow in her locks which are slicked back into a chic bun pinned at the crown.
The star recently revealed that her collaboration with one of our all time fave high-street stores was a long time coming and that she's actually been a fan of the mixture of H&M's eclectic designs from day one.
"H&M was one of the places where I first began cultivating y personal style," she said. "I have continued to love integrating H&M pieces into my wardrobe throughout the years!"
But what can we expect from Katy's collaboration with the brand?
"One of the reasons I love the holidays is being able to dress cosy and cute," she says. "H&M executes that so well for every budget. I can't wait for you to see the world we created with Jonas and Dan."
And for H&M's Head of Design, Pernilla Wohlfhart, it was a no brainer for the super-stylish H&M team to snap up Katy as the next face of their ever expanding brand.
"We are so thrilled that Katy Perry will star in our campaign this holiday season," she said. "We love everything about Katy from her incredible talent and energy to her playful sense of personal style."
Totally right! Even though we don't want to be thinking about the chilly season just yet, we can't wait for the campaign to be unveiled properly. Watch this space!
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