And we're looking to get our hands on every single piece!
The likes of Dakota Fanning and Maggie Gyllenhaal are said to be huge fans and joined the heads of Conscious Commerce, Olivia Wilde and Barbara Burchfield, who are spearheading the ethical fashion campaign in supporting the cause.
From today, style lovers can shop the SS15 collection made from ethically sourced, sustainable materials. We're absolutely in love with this red, asymmetric concertina dress, which has an almost Spanish feel to it. And at just £39.99 it would be a crime not to include it on the list of your holiday must-haves.
Team the off-the-shoulder number with these strappy black mules which will also look perfect paired with your failsafe skinnies, a white tee and cat eye sunglasses.
Also hot on our style radar is this printed bomber jacket for when the chill hits. Very Rihanna-esque!
The sustainable movement hits selected H&M stores today but there's no excuse to miss out on the covetable collection as all pieces are now available here.
What's not to love?
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