The Essex star, who is always ahead in the style stakes, has already brought out several collections with the e-tailer, but we think this latest one must be her best to date.
And for the campaign shots, Lauren wore her newly designed garments with fashion bloggers, including Yasmine Chanel and Charlotte Fisher. Pretty good idea, right?
In one snap, the pretty girl shows off her flat tum and nails the tailored trend in a chic white trouser (£30) and blazer two-piece (£40) (Fleur East and Jade Thirlwall were spotted red versions of this), which she pairs with an aqua-hued grid crop and nude heels.
And proving that white is seriously hot this summer (bad news for us fake tan lovers!), Lauren looks sophisticated in a full-length white skirt (£40) and matching collared top (£24) for another picture. Check out those amazing gold metallic heels, too!
Meanwhile, the lucky bloggers can be seen surrounding Lauren in equally stylish get-ups, all of which we can get our mitts on from the new collection. We especially love the pastel pink skirt and girly checked dress.
Standing in a plush loft, all six girls have given us major barnet envy by sporting glossy waves and soft curls. Jel!
Floral prints are always big for the warmer months, so we weren't at all surprised to see this popping up in the range. Lauren can be seen clad in a girly off-shoulder cream playsuit (£36) that's covered in delicate pink and purple blooms.
And in another photo, Lauren works the '70s trend in a wide-legged mint green jumpsuit (£38) that features capped sleeves and a dizty floral print. We can totally imagine wearing this number at a sunny BBQ or dressing it up for a Saturday night with the girls.
Throughout the shoot, Lauren looks preened to perfection with her hair and make-up. As well as flaunting shiny waves, she sports a flawless, dewy complexion, kohl-lined peepers and a natural nude pout.
Other beaut items in the range include cute two pieces, aztec dresses and the best ever slogan top, that reads: "I don't need a valentine, I need valentine" – too right!
After eyeing up all this lovely lot, we're desperate for warmer weather and a huge shopping spree!
Check out the full collection below:
Copyright: Lauren Pope In The Style