The model oozed effortless cool once again as she stepped out to launch her new clothing collaboration in New York last night (20 January).
Alexa has teamed up with LA-based brand AG (aka Adriano Goldschmied) to create a 20-piece capsule range boasting everything from classic skinny jeans to soft jersey tees, to preppy denim dresses.
And she proved she's her own best advert while launching her latest venture at Bergdorf Goodman department store on Fifth Avenue.
Of course Alexa rocked a pair of jeans from her line, opting for her high-waisted skinny numbers in a summery cream shade (they retail at over £200, so are definitely an investment purchase!).
Keeping things relaxed and casual for the event, the starlet wore a loose-fitting shimmery blouse which she tucked into her jeans, rolling up the sleeves to add to the laid-back vibe.
Alexa finished her outfit with a pair of monochrome pointed flats while totally skipping the jewellery and lacquering her nails a baby pink hue.
And of course the TV presenter nailed things on the hair front too, perfecting this year's long bob style by tonging her shoulder-length mane into tousled, beachy waves.
Her make-up was on point with a touch of shimmery bronze eyeshadow and sooty mascara adorning her peepers (Alexa has her own eye make-up range for Eyeko), all topped off with a slick of tomato red lipstick.
Can we have her wardrobe... and hair... and super-impressive cheekbones... please?!
What do you think of Alexa's look? Let us know by commenting below as the best comment across the site each week wins £50!
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