The British model fronts the lingerie brand's Valentine's Day collection, Dark Desires, which includes sultry bra sets, smouldering suspenders and sexy babydolls.
One image sees Emma Lou sporting a long suspender cami, £50, complete with sheer black panels and a cream satin design decorated with black lace.
Her one-piece also features a scalloped balconette bra, and she matched it with a coordinating thong and lace stockings.
In another snap, Emma Lou stuns while wearing a delicate satin chemise, £40, with luxurious lace detailing and a gorgeous backless design.
And Emma Lou can also be seen striking a pose with a couple of male models while oozing sex appeal in a sheer lace dress, £20, and matching stockings.
On the beauty front the starlet flaunted flawless skin with a radiant glow on her cheeks, teamed with warm brown smoky eyes and a slick of red lipstick for added va-va-voom.
It's easy to see why Emma Lou was chosen to front the high street giant's new campaign - she looks totally incredible while modelling the latest racy pieces.
And we bet her Made In Chelsea boyfriend is proud too! Proudlock and Emma Lou confirmed they were dating in November 2014, after the pair shared a series of loved-up snaps on Instagram.
He's a lucky guy...
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