Not content with just being a multi-platinum selling recording artist, RiRi has branched out into the world of sport with her exciting new role.
The 'Diamonds' singer's multi-year partnership commences in January 2015, and she'll be directly influencing the brand's collections by working closely alongside the Puma Internal Product Creation team.
She's set to bring her creative touch to the brand by customising existing classic products as well as creating new styles.
What's more, RiRi will become a global ambassador for Puma, joining the likes of Usain Bolt and Sergio Agüero, and is set to star in the brand's new campaign 'Forever Faster'.
Talking about her latest venture, the starlet said: "It's great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with."
The singer already has some practice in the design world, with Rihanna teaming up with high street retailer River Island way back in March 2013 to create a high summer clothing collection, which she soon followed up with an autumn/winter line.
Rihanna also partnered with MAC cosmetics in February 2013 to release four make-up collections called RiRi Hearts MAC (and her RiRi Woo Lipstick famously sold out in just three hours!).
While her limited edition collections are no longer available to buy, fans can still get their hands on MAC's Viva Glam Rihanna Lipstick and Lipglass, with proceeds going towards helping those affected by HIV and AIDS.
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