Rihanna announced as new creative director of sportswear brand Puma

Published Wednesday, Dec 17 2014, 11:04 GMT  |  By  |  Add comment
Rihanna has bagged herself a pretty amazing job as the brand new creative director of Puma womenswear.

Not content with just being a multi-platinum selling recording artist, RiRi has branched out into the world of sport with her exciting new role.

Rihanna attends the first annual Diamond Ball in Los Angeles, America - 12 December 2014

© WENN / Adriana M. Barraza

The 'Diamonds' singer's multi-year partnership commences in January 2015, and she'll be directly influencing the brand's collections by working closely alongside the Puma Internal Product Creation team.

She's set to bring her creative touch to the brand by customising existing classic products as well as creating new styles.

What's more, RiRi will become a global ambassador for Puma, joining the likes of Usain Bolt and Sergio Agüero, and is set to star in the brand's new campaign 'Forever Faster'.

Rihanna signs the contract to become the new creative director of Puma - 17 December 2014

© Puma

Rihanna signs the contract to become the new creative director of Puma.

Talking about her latest venture, the starlet said: "It's great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with."

The singer already has some practice in the design world, with Rihanna teaming up with high street retailer River Island way back in March 2013 to create a high summer clothing collection, which she soon followed up with an autumn/winter line.

Rihanna also partnered with MAC cosmetics in February 2013 to release four make-up collections called RiRi Hearts MAC (and her RiRi Woo Lipstick famously sold out in just three hours!).

While her limited edition collections are no longer available to buy, fans can still get their hands on MAC's Viva Glam Rihanna Lipstick and Lipglass, with proceeds going towards helping those affected by HIV and AIDS.

What do you think of Rihanna's new job? Let us know by commenting below as the best comment across the site each week wins £50!

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