The former TOWIE star stepped out at ASDA to launch the gift set of her debut fragrance La Bella, which she's released just in time for Christmas.
Sam opted for a military vibe for the occasion, sporting a silky khaki shirt dress covered in pocket details, featuring long sleeves and a thigh-skimming hemline (it's available to buy from Missguided.co.uk for £26.99).
The boutique owner ditched the colourful manicures and kept her nails totally bare, completing her ensemble with a pair of towering lace-up biker boots.
Posing alongside shelves packed with her perfume, Sam styled her ombre locks in a side parting with the lengths draped over one shoulder in soft, loose waves.
And on the beauty front Sam kept things very glam, drawing black kohl pencil on her inner waterlines teamed with subtle false lashes, arched brows and a dab of apricot peach gloss on her pout.
Sam launched her first-ever scent back in June, and it includes vanilla top notes mixed with iris and benzoin heart notes, plus a base of musk laced with caramel.
Meanwhile, Sam has since expanded her beauty empire by designing her own collection of false lashes called Lashes by Samantha (and Ferne McCann and Katie Price have already declared their love for them!).
What do you think of Sam's outfit? Let us know by commenting below as the best comment across the site each week wins £50!
Reveal is now on Google Plus! Join us here for the latest pictures, fashion and celebrity news!
Got an iPad or iPhone? Reveal Mag is specially designed to fit!