But this year? We're getting in there early and snapping up all the good ones before they sell out! If you want to get in on the action too, we've rounded up our top picks from the high street.
Whether you're after a gingerbread man design, an adorable penguin number or a reindeer chunky knit, we've got it covered. As for our fave? It has to be Primark's elf jumper - it actually lights up! Amazing...
Which is your fave? Let us know by commenting below - the best comment across the site each week wins £50!
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