The Strictly Come Dancing winner has created a nine-piece capsule range designed to see you through the festive season, boasting elegant maxi frocks along with sexy thigh-skimming minidresses.
There's also sophisticated midi pencil dresses and a super-chic nude jumpsuit, complete with a striking strapless neckline and a figure-hugging silhouette.
Of course Abbey looks pretty amazing in the campaign pictures, dressed to the nines while modelling her new collection of sultry designs.
Her highlighted blonde locks were styled in loose, flowing waves and her make-up was totally immaculate with flawless, radiant skin, winged-out eyeshadow and a dab of peachy nude gloss on her pout.
Speaking about her latest line, Abbey said: "I am so thrilled about my new range for Matalan. I really wanted to make it festive and offer lots of going out options for the party season.
"I think red is perfect for this time of year and I love the off the shoulder dress in this shade. I think everyone wants to feel glamorous at this time of year, and I feel this collection offers a style for everyone, for any occasion."
Alongside her Matalan fashion designer role, Abbey is also the brand ambassador for Ultimo lingerie, and recently posed alongside her mother Karen as the face of Avon's latest fragrance, Cherish.
The 'Abbey by Abbey Clancy' collection is available to buy now from matalan.co.uk and selected Matalan stores.
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