The former TOWIE star has launched a 17-piece capsule collection for online retailer Very, and celebrated her new venture at the Very Party In Style event in association with Reveal, Company and Cosmopolitan, held at The Oxo Tower in London.
Reveal Fashion & Beauty Columnist Sam opted for a dress from her new range for the event (of course!), looking party-ready in a figure-hugging number covered in shimmering green sequins.
Her fancy frock - which is available to buy now priced at £59 from Very.co.uk - featured dainty spaghetti straps along with a sophisticated knee-length hemline.
To go with her glimmering ensemble, the boutique owner lacquered her talons a racy red hue while teetering along in rose gold strappy sandals, leaving her ombre locks to drape past her shoulders in loose curls.
Meanwhile on the make-up front the starlet opted for super-bold peepers with heaps of jet black liner and fluttery false liners, teamed with a sweep of bronzer on her cheeks and a dab of neutral lipgloss.
Along with her festive sequin dress, the Samantha Faiers for Very.co.uk collection also boasts printed co-ords, figure-hugging scuba frocks and chic jumpsuits, available in sizes 8-20 with prices ranging from £25-£65.
Chatting to Reveal about her debut range, Sam said: "I want it to reach everybody, so I've tried to design for a mixture of our customers [at Minnies Boutique], who I know and reach out to, and who always interact with me and tell me what they like me in, and what the Very customer wants.
"We took a lot of inspiration from bits and bobs that I had worn throughout the year and also from other celebrities that I love, like Olivia Palermo - I love her look."
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