After posing up a storm alongside Cara Delevingne for the brand's spring/summer '13 collection, the son of David and Victoria Beckham has returned to the camera for a specially created role in Burberry's 'From London with Love' campaign.
Handpicked by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, Romeo stars in a short film surrounded by over 50 dancers while busting out a few moves himself!
The clip aims to put us all in the festive spirit by telling the story of a boy delivering the gift of love to a young couple, played by new stars Hannah Dodds and Anders Hayward.
Shot at a custom-made set on the George Lucas stage at Elstree Studios in London, the campaign celebrates Burberry's most iconic products including the beige trench coat and the soft cashmere scarf.
Of course 12-year-old Romeo can be seen sporting both items - with his scarf monogrammed with his initials - while shielding himself from the snow with a large umbrella featuring the trademark Burberry print.
We later see the youngster looking very dapper in a black suit teamed with a crisp white shirt, layering his scarf over the top to help ward off the winter chills.
The launch of the campaign coincides with the release of Burberry's festive gifts range, including a personalisation collection boasting a monogramming service for bespoke presents.
And it seems young Romeo has a glittering career in the modelling industry ahead of him, with Christopher singing his praises as the star of the new festive film.
"This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people," says Christopher.
"It continues to be an utter joy working with Romeo - he has charm, style and great energy! I'm delighted that he's the lead role in our festive campaign!"
Watch Romeo work his magic in Burberry's 'From London with Love' campaign below:
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