Earlier this week Sam was announced as the new face of Ann Summers, and it's fair to say she positively sizzled while posing for the brand's latest campaign imagery...
The blonde bombshell fronts the high street retailer's 'Sexy For You' campaign, in which she showcases four bra shapes which will be available to buy from 21 July.
In one snap, Sam is seen sporting a racy red balconette style (above), featuring cute cream bows and horizontal, curved cups - perfect for giving your assets a fuller, rounder shape.
We then see the starlet smouldering in a sheer underwired design (above), a super-sexy yet supportive style with zero padding.
The two other styles include the plunging bra (below left) - ideal for enhancing cleavage - plus the padded T-shirt bra (below right), which boasts smooth lines for a perfect silhouette.
Of course Sam looked picture-perfect on the beauty front too, with her long ombre locks styled in loose curls which tumbled way past her shoulders.
Her eyes were decorated with a shimmery champagne shade and heaps of fluttery false lashes, plus a slick of liner on her waterline for added drama.
In true Essex gal style she showcased perfectly-groomed, bold brows, adding a pop of colour to her cheeks with pink blusher while slicking on a touch of peachy lipgloss.
Talking about her new venture, Sam said: "I'm so excited to be working with Ann Summers - I've always been a huge fan of the brand, and I've shopped for my lingerie there for years.
"As the first celeb face that Ann Summers has worked with for a long time, I'm really looking forward to seeing the response to the campaign.
"I love the campaign imagery - we had a lot of fun on the shoot, and I'm really pleased with the results."
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