Back in May we spotted Sam attending the Ann Summers x Giles Deacon launch in London, but little did we know she'd actually been signed up to model the brand's newest pieces...
Announcing her news via Instagram earlier today (8 July), the starlet posted a couple of snaps along with the caption: "Launching this month.. New face of ann summers x."
In one pic, Sam is seen rocking the retailer's 'Sexy Lace Collection' complete with both curve-hugging plunging bras and flattering balconette designs.
And in another snap, the Minnies Boutique owner showcases her sunkissed glow in a sexy teal two-piece with delicate lace detailing and cute black bows, which will be part of the brand's autumn/winter '14 line.
Alongside her saucy photo, Sam wrote: "Sexy lace, coming soon, ann summers."
What a babe!
It's been a busy few weeks for the blonde bombshell - not only has she been spending time running her fashion boutique with pregnant sister Billie, Sam's also just released her debut fragrance, La Bella.
We also spotted Sam posing up a storm in a bikini for a photoshoot, plus she's been travelling all around the UK to meet fans at perfume signings.
How she fits it all in, we'll never know!
What do you think of Sam's new pictures for Ann Summers? Let us know by commenting below as the best comment across the site each week wins £50!
Reveal is now on Google Plus! Join us here for the latest pictures, fashion and celebrity news!
Got an iPad or iPhone? Reveal Mag is specially designed to fit!