The footballer pulls a smouldering pose and showcases his toned torso and rock hard abs in the new photos, rocking styles from his new autumn '14 collection.
One snap shows David wearing nothing but a pair of teeny tiny white boxers while flaunting messy hair and tattoo-covered arms.
The father-of-four is also seen modelling other pieces from the collection, including comfy grey joggers, loose black shorts and a simple jersey tee.
And, in true Becks style, he makes the whole line look absolutely a-mazing!
David launched his Bodywear range for the high street retailer way back in February 2012, adding fresh styles and new updates on the old classics each season.
His latest range - which hits stores on 21 August - also includes checked cotton pyjama bottoms, colour block sweatshirts and chunky knit boot socks and beanies.
Talking about the new line, David said: "These new pieces for my Bodywear range at H&M have a real energy about them.
"I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do."
Don't worry Becks, we like the new collection... although we like the campaign pictures even more!
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