The Made In Chelsea star recently unveiled her new venture, a 15-piece range of animal-inspired jewellery, which includes a shark jaw ring and cufflinks, frog foot earrings and a tiger teeth necklace.
Her collection - which ranges in price from £40-£150 and is either gold or silver plated - also features 'Creature' slogan necklaces, ram horn hoop earrings and a butterfly ear cuff.
And it seems Lucy opted for a vampire-inspired theme while promoting her jewellery range, posing for pictures while sporting fake fangs and glowing contact lenses.
She's also seen rocking heavy smoky eyes decorated with purple shimmery eyeshadow and a touch of silver on her brow bone, plus dramatic winged liner running all the way down to the inner corners of her peepers.
With such head-turning eye make-up the rest of Lucy's look is relatively simple, with peachy blusher and rosy lips teamed with dark, defined brows and a half-up, half-down hairdo.
Lucy has been a busy bee of late - she's just flown to New York alongside the rest of her MIC pals to film a spin-off series, Made In Chelsea: New York, which is set to air this summer.
Chelsea gal Lucy was also recently announced as the body of Australian fake tan brand Skinny Tan, the face of Lipsy and and the legs of Wilkinson Sword.
Last year Lucy gave us a glimpse of her modelling skills as the face of Vesper dresses, and she's also taking her hand to writing by penning her first book, The Dating Game.
The pretty brunette - who has previously dated co-stars Spencer Matthews, Jamie Laing and Andy Jordan - discusses her own personal romantic experiences in the book, as well as giving advice on break-ups and dealing with exes.
Find out more about Lucy's Creature jewellery range at creaturejewellery.com.
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