The starlet has had a rough time of late after her boyfriend Alex Mytton admitted to cheating on her, but Binks has shown her on/off beau just what he's missing in these smouldering new campaign snaps.
Posing in a ravishing black bra, briefs and suspenders combo, Binky, 23, has admitted she was pretty happy after seeing her final sizzling shots.
"I must admit they are the sexiest pictures I have ever done," confessed Binky. "I absolutely adore them. There are only so many days in a girl's life when everything falls into place and you really do look your best. That was one of those days."
"I was really thrilled to be asked to be the face of Bluebella lingerie but I was seriously worried that I would not look good in the photos," she continued. "There's nowhere to hide the bits you don't like when you are wearing just a bra and knickers.
"I did get in shape but that was all about personal pride and had nothing to do with Bluebella. They create lingerie from a size 6 to a size 26 and are all about making every woman feel fabulous, whatever her size or shape. Bluebella just said to me, 'We love you as you are.'"
The starlet also admitted she used to find it hard to keep up with her co-stars in the fashion stakes, saying: "I ended up wearing a lot of the sort of clothes I wore at home in the early days of the show - like leggings, tracksuit bottoms and off-the-shoulder jumpers.
"I quickly realised that even though they may have been comfy, I needed to up my game, with people like Millie Mackintosh and Rosie Fortescue in the show."
Remembering a sexy pyjama party during series three of MIC, Binky said: "Millie and the other girls wore soft and silky negligees and amazing skimpy underwear sets and I turned up in my most worn T-shirt and ancient tracksuit bottoms.
"Everyone loved it and thought it was really amusing, but I felt quite self-conscious and underdressed, and it hit me then that maybe I should start caring more about how I looked. I think I had lost touch with my appearance a bit."
But it now seems the reality star is a far cry from her former self while sizzling in Bluebella's new saucy range, which includes the the Tatiana red bow detail two-piece, the Entice lace body (out next month) and the Caterina black bra set (available late August).
"It was a big step for me fronting my own lingerie campaign but I am thrilled with results!" gushed Binky.
Bluebella is available at Selfridges, figleaves, ASOS and via Bluebella.com.
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