The TOWIE star unveiled his new unisex line today (2 June) and, in true Bobby style, it features lots of bold and eye-catching prints.
And the best bit is, Bobby is donating a portion of each sale to the Hopefield Animal Sanctuary in Brentwood, Essex. What a guy!
Bobby has named his capsule collection Sirius - meaning brightest star in the sky, as he wants people wearing his clothes to stand out from the crowd.
The six T-shirts all feature animals prints and some of the creatures that are currently living at the Sanctuary play a starring role, including Fidget the pig, Polly and Jack - aka Jolly - the parrots and Izzie the iguana.
Even Bobby's own teacup terrier Beau turned model for the day and posed in front of the fashion cameras!
Speaking about his collection, Bobby says: "My first line with the Sirius Collection comes from a passion to create really cool and design led pieces that appeal to everyone of all ages.
"I have been hands on in developing the idea, working with the animal sanctuary and leading the designers. I feel proud to have developed a range that reflects my style and ensures the wearer shines and stands out from a crowd when wearing them!"
David Schlaich and Lianne Angliss, managers at Hopefield, add: "We are so happy to have Bobby on board helping the Sanctuary in such a fun way.
"As a huge animal lover, Bobby is a great advocator for us and the animals loved modelling for him."
Bobby's Sirius Collection T-shirts can be bought from www.siriuscollection.co.uk for £25 each, with £1.50 from each top sold going to Hopefield Animal Sanctuary.